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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? For example, email automation covers several useful KPIs. So what is it, anyway?

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9 Best Email Marketing Tools for Small Business

BenchmarkONE

Automation. Speaking of sending the right message at the right time, automation is helping small businesses scale their email marketing efforts. Email automation can help you send one-to-one emails to a large list of contacts. . An email automation is a series of triggers and actions that fire automatically.

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Why AI and Marketing Automation are a Perfect Match

Mailmunch

Artificial intelligence and automation were introduced in marketing for this purpose. . Although they’re sometimes used interchangeably, AI and automation present some intricate differences that influence when and how they’re used in marketing. Social media timeline filtering . Automation . Streaming services .

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

The automated response might be, “Dear Customer, thanks for attending the webinar,” but it would be better to say, “Hey, Matt. Having an auto-responder is better than nothing, but a very personal message that relates to the thing that they just asked about or the things they’ve done is going to get you better results.