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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Astroturfing – Or The Art of Masquerading. + A brand’s online reputation can win it good press or bad press. A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. Press releases are a time-honored tool of public relations , and they can be used in this way.

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Best practices for social media shilling

Biznology

A venerable tradition in public relations is the grass-roots campaign. You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. Well, from 2003-2006 I was in the astroturfing business.