Not all integrations are created equal: 4 layers of app integrations with SaaS platforms
chiefmartech
APRIL 24, 2019
A visitor fills out a form on a landing page, and you enroll them in a list in your marketing automation platform. It can authenticate app ratings and reviews from real users to prevent astroturfing. A form filled out on a registration page in the webinar app triggers a new contact record to be created in the CRM.
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