Not all integrations are created equal: 4 layers of app integrations with SaaS platforms
chiefmartech
APRIL 24, 2019
It can authenticate app ratings and reviews from real users to prevent astroturfing. As an example, consider three hypothetical options for connecting a webinar app with a CRM platform: Option A represents a simple, iPaaS-style integration. Option B illustrates a more direct integration between the webinar app and the CRM.
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