Not all integrations are created equal: 4 layers of app integrations with SaaS platforms
APRIL 24, 2019
It can authenticate app ratings and reviews from real users to prevent astroturfing. As an example, consider three hypothetical options for connecting a webinar app with a CRM platform: Option A represents a simple, iPaaS-style integration. A form filled out on a registration page in the webinar app triggers a new contact record to be created in the CRM. The CRM platform company may be completely unaware of the webinar app vendor if there is an actual iPaaS in between them.