Article, Facebook, Intent Leads and MQL

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. We couldn’t agree more, Liam.

Cost per Lead

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools

ABM Measurement: The 9 Most Important Metrics to Track

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DECEMBER 8, 2021

Many people will want to stay wherever they are (their inbox, LinkedIn, Facebook, and so on). Website traffic is still an important leading indicator for assessing how effective your ads are at driving the right traffic to your site (i.e. This is natural behavior, especially if you’re pulling folks from Facebook or LinkedIn.

Account Based Marketing

Account Based Marketing ABM Ideal Customer Profiles Sales Management

B2B Marketing Zone

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

ABM Measurement: The 9 Most Important Metrics to Track

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