Article, CPC, Facebook and Intent Leads

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. We couldn’t agree more, Liam.

Cost per Lead

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools

ABM Measurement: The 9 Most Important Metrics to Track

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DECEMBER 8, 2021

Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC). In general, you’re looking to keep your CTR as high as possible and your costs (CPM and CPC) as low as possible, so you can reach as many individuals within your list of accounts as possible. Website traffic.

Account Based Marketing

Account Based Marketing ABM Ideal Customer Profiles Sales Management

B2B Marketing Zone

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

ABM Measurement: The 9 Most Important Metrics to Track

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