Article Cost per Lead Facebook Intent Leads 
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JANUARY 8, 2024
Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. In a previous article, Liam touched on how early-stage startups can (and should) create brand awareness.
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DECEMBER 8, 2021
Many people will want to stay wherever they are (their inbox, LinkedIn, Facebook, and so on). Website traffic is still an important leading indicator for assessing how effective your ads are at driving the right traffic to your site (i.e. This is natural behavior, especially if you’re pulling folks from Facebook or LinkedIn.
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