Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
Metadata
JANUARY 8, 2024
“You can’t manage what you can’t measure.” That’s what Peter Drucker, the father of modern management, said before the turn of the century. So, what should you measure instead? The issue, according to Liam, is not backing them up with proof that what you’re doing is working. We couldn’t agree more. Want Metadata’s advice?
Let's personalize your content