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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Market changes: New product categories, such as customer experience optimization or customer engagement platforms , need to be supported with educational content. But for mature product categories, like email service providers, the emphasis is more on competitive differentiation. Google Analytics integration. Web Design Tools.

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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I Here’s the problem.

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B2B Marketing ROI

Online Marketing Institute

When you are evaluating email vendors, I highly recommend starting by subscribing to their respective newsletters via multiple email addresses (Gmail, Yahoo!, Hidden links in noscript tags certainly fall into this category. Not all web analytics code is created equal. corporate account, etc.).