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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creative, innovative, and low-cost strategies are used to achieve this growth.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. September 2006.