The B2B Sales and Marketing Guide for Selling in a Pandemic
Engagio
JUNE 2, 2020
This is where the power of predictive analytics comes in. Predictive analytics uses data paired with algorithms and machine learning to identify the likelihood of future outcomes based on historical data. For example, our high intent terms are Engagio, ABM vendor, ABM technology , etc. The odds are stacked against telemarketing.
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