Remove Analytics Remove Forecasting Remove Salesforce.com Remove Trade Show
article thumbnail

Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

article thumbnail

Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. These are two simple examples, but they both require confident forecasting based upon accurate historical data. A good CRM system is essential.

ROI 50