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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. mobile advertising and display/programmatic advertising), while others are certainly worth considering, specifically, paid search, social media advertising and digital PR.

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How to Build the Ultimate B2C MarTech Stack

QuanticMind

So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). If you want to remarket to current leads, then Facebook remarketing and Google Display Advertising make sense. Data analytics. It all depends on your goals.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

It signals brand awareness, and is a much better leading indicator than total traffic. Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . These are the warm leads. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: 5: Opportunities. .

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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Blog Analytics Metrics and Insights. Number of Leads. Why they matter.

Analytics 101
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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on accounts, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM.

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16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Target customers. Product overview.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? A conversion path is a series of website-based events that facilitate lead capture. 17) Conversion Path.