Analytics, DemandBase, Demo and In-market Buyers

How Planful uses customer intent to speed up the B2B buying cycle

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Buying Cycle

Buying Cycle Intent Ideal Customer Profiles Planning

Best Intent Data Sources for Customer Retention and Expansion

TrustRadius Marketing

OCTOBER 3, 2022

Bottom-of-the-funnel and in-market buyers. In-market buyers use TrustRadius to read in-depth, long-form content tailored to possible solutions, and brands can use insights from this behavior to help make predictions about purchase intent. These users are less likely to be browsing broad categories.

Intent Data

Intent Data Intent Top of Funnel Enterprise Management

B2B Marketing Zone

How Planful uses customer intent to speed up the B2B buying cycle

Best Intent Data Sources for Customer Retention and Expansion

Webinars

Stay Connected