Analytics Cost Per Thousand First-Mover Advantage Twitter 
Online Marketing Institute
JANUARY 4, 2011
As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. When something within your industry changes, you should have a forum so you can quickly post about the change and gain links. Subscribe today!
Buffer
JULY 25, 2019
It certainly might not seem that way at first blush. Social media analytics dashboard from Buffer Analyze. Guess which apps are the highest rankers and the movers and shakers? Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing.
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