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The Ultimate Guide to Video Marketing

Hubspot

Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. Event Videos. Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Live-stream interviews, presentations, and events, and encourage viewers to comment with questions. What’s the goal?

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. CEO at Vertical Measures. Event Engagement. Back to top. Arnie Kuenn. Back to top.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

In order to appreciate the martech landscape, it’s useful to consider certain key shifts that have changed in recent years: Lower barrier of entry for software development – It’s never been easier to build software now that so many assets are available in an open-source format (rather than having to buy expensive development licenses).

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The Complete Guide to Video Production

Vidyard

Training Your Remote Sales Team 2.1 Video Trend 5: Event Recordings Are No Longer Treated as an Afterthought 5.1 Keep Promoting Your Webinar After the Live Event 5.1.3 Video Analytics Statistics 2.6 The Sales Analytics Process 1.1 Step 3: Apply Sales Analytics Tools 1.3.1 Other Sales Analytics Tools 1.4

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16 marketing automation platforms your organization should consider

Martech

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Predictive weather events uses large datasets to build relative triggers that can personalize customer engagements.