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Real Story on MarTech: Most important vendor selection tips

Martech

In any RFP/tender/demo, ask “how” questions instead of “what” to better illuminate the inner workings of the toolset. Adopt and modify a “SWOT”-based decision analysis to fit your culture. Price and contract negotiations are an iterative process that you should start as early as possible.

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What you need to know before creating a social media RFP (template included)

Sprout Social

So, you’ve been tasked with creating a social media RFP. Keep reading for a breakdown on what makes a great RFP. What is a social media RFP? A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs. Why should you use a social media RFP?

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The Marketer's Guide to Developing a Strong Corporate and Brand Identity

Hubspot

The familiar SWOT analysis can help, actually. When you do a SWOT analysis, you should involve everyone in your company, as well as some of your best (and worst -- yes, your worst!) This can be done with a simple survey that asks questions that get at the four points in the SWOT analysis.