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Top 3 Demandbase Reports to WOW your CMO

Engagio

And, with Demandbase table visualizers, you can report on any account list graphically in seconds. By changing the account list for this report, you can see which groups of accounts are landing on which pages. CMO Sales Qualified Opportunities with Marketing Influence: Why will your CMO care?

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Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. Demand Waterfall conversions generally track 5 KPIs with some degrees of variations depending on the demand funnel definitions within an organization: Leads to MQLs (Marketing Qualified Leads).

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Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. Demand Waterfall conversions generally track 5 KPIs with some degrees of variations depending on the demand funnel definitions within an organization: Leads to MQLs (Marketing Qualified Leads).

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Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. Demand Waterfall conversions generally track 5 KPIs with some degrees of variations depending on the demand funnel definitions within an organization: Leads to MQLs (Marketing Qualified Leads).

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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

Moving Away From Strictly Keyword Targeting. They’re getting away from just strictly keyword targeting. Because I’ve got about, I’d say, 15% of the portfolio wanting to experiment with paid social but the majority has already experimented and found they couldn’t generate sales qualified opportunities from it.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line.