Convince & Convert

OCTOBER 22, 2013

I think the future of big content is multi-platform. Social media penetration (total share numbers on-site and across syndication channels). Instead, they see content as integral to their overall marketing efforts, and the lifeblood that energizes each communication channel with their current customers and potential customers.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Marketing Insider Group

JULY 1, 2020

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. It requires a clearly defined audience and an ongoing analysis of how effective content is at reaching this audience. It’s not just about pouring buckets of content out, on and offline.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

SnapApp

JULY 7, 2017

Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool. We saw an 85% increase in conversions with the multi-step form.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118