The B2B Sales and Marketing Guide for Selling in a Pandemic
Engagio
JUNE 2, 2020
Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development. The odds are stacked against telemarketing. In fact, in a state of emergency, telemarketing is banned. Bear with me.
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