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The B2B Sales and Marketing Guide for Selling in a Pandemic

Engagio

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development. The odds are stacked against telemarketing. In fact, in a state of emergency, telemarketing is banned. Bear with me.

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The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. The odds are stacked against telemarketing. Not to mention, it’s very invasive.