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B2B Marketing Budget Allocation: Insights and Breakdown


What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget.

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How Marketing Reached Trusted Advisor Status at Pitney Bowes


Prior to 2014, Pitney Bowes operated as three separate business divisions, each with its own financial systems and marketing teams. As a result, the company as a whole lacked a centralized view of its marketing spend and results. As forward-thinking marketers, we see it as a baseline of success.”