B2B Sales and Marketing Terms: A Complete Glossary
Anteriad
APRIL 25, 2023
Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising. Retargeting is in use when you see an Amazon ad following you from site to site based on your last Amazon search.
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