Martech Advisor

NOVEMBER 5, 2019

With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there’s a lot more that marketers need to watch out for in the space. It is a far cry from the TV ads of yore that segmented customers based on demographics alone! AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Choozle

FEBRUARY 19, 2019

Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. Collecting and segmenting consumer data allows businesses to not only better engage existing customers with relevant communications. Buying intent.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

SnapApp

APRIL 25, 2018

The B2B buying experience is undergoing a massive transformation right now. Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. B2B buyers expect the same great experiences in their professional buying journeys that they get in their personal/consumer ones.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The B2B buying experience is undergoing a massive transformation right now. Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. Always data.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91