Zoominfo

FEBRUARY 1, 2018

53% of marketers say half or more of their budget is allocated to lead generation, while 34% say less than half of their budget is allocated to lead generation ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Lead-nurturing emails get 4-10x times the response rate compared to standalone emails ( source ). Outbound leads cost 39% more than inbound leads ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Webbiquity

AUGUST 7, 2018

Search engine optimization and marketing (SEO and SEM): Compare backlink profiles, target keywords, keyword rankings, and other optimization-related information with tools such as Ahrefs , iSpionage , and Spyranks. Content Marketing, SMO, and Marketing Performance Management Tools.

Marketing Analytics Tools 203

Marketing Analytics Tools Class Budget Programs Analytics 203