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First-Party Data Strategies for B2B Marketing in the Cookieless Age

Learn from the Pros

Here are a few potential options to consider: Data/CRM Enrichment – Data enrichment is a process that involves integrating 3rd-Party data with your existing customer relationship management (CRM) system to complete and enhance information about your contact records.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months.