Dump the Sales Funnel in Favor of Lifecycle Marketing
Content Marketing Institute
JANUARY 14, 2019
The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. Real-time human conversations, whether via live chat, a Skype call, or over the good ol’ phone. Elmo Lewis in 1898. She talks about shifting from “buying journey funnels” to “full-on customer lifecycle management.”.
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