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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

If you’ve got someone’s direct number, you may be in better shape; but the voicemail message you leave (assuming the person’s voice mailbox isn’t already full—an all too common occurrence) had better be pretty compelling to get them to return your call. Use Personalization. We all have egos.

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“How I Work”: Rakhi Voria Chief of Staff at Microsoft @rakhivoria #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s. Skype/Teams for collaboration, and a Surface Pro as my personal computing device. By Matt Heinz, President of Heinz Marketing. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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Do You Know When to Create and When to Curate?

Convince & Convert

via Boston Magazine. If you could do a Skype call with any living person, who would it be? He would want to Skype with Phil Mickelson or Bubba Watson. The questionable brand posts (like ones exploiting 9/11) and the snarkiness or negativity that can become prevalent are Paul’s least favorite social media aspects.

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Perfecting the Art of the One-on-One Interview

Content Marketing Institute

Stephen Dupont wrote an amazing article for CCO magazine about how to do this. When I was editing Chief Content Officer magazine, we needed to interview Alexis Ohanian, founder of Reddit. Similarly, if you’re interviewing a CEO for a survey, ensure that the person conducting the interview can sound credible and knowledgeable.

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Why You’re Not Going to Be a Thought Leader in 6 Seconds

Convince & Convert

A renaissance person, she has always had many interests and wasn’t sure which path to choose. Her second post for HBR, “ How to Reinvent Your Personal Brand ” struck a chord. She was asked to expand it into a 2500-word article for the HBR Magazine. If you could do a Skype call with any person, who would it be?

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“How I Work”: Janet Rubio, CMO at True Influence @trueinfluence #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Because we are a virtual company Skype is just like air … I use it to survive each day.

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“How I Work”: Julian Lina, Head of Demand Generation and Sales Development at Fond @JulianLina #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Personal email – Too many…. Slack, Google Hangouts, Skype for Business, etc.). Practical and personal. By Matt Heinz, President of Heinz Marketing. Location: San Francisco, CA.