article thumbnail

How to Build a Sales Funnel That Generates Leads

PureB2B

Some leads will enter the funnel, and never move to the next stage and never buy from you. Steps in the AIDA Sales Funnel. The traditional sales funnel, often referred to as the AIDA funnel includes four key stages. As you’ll see in the diagram below, you’ll have the most leads at the top of the funnel. I nterest.

article thumbnail

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

This can include product demos, free trials, pricing information , case studies and direct sales outreach. AIDA is a classic marketing framework that represents a four-stage content creation funnel. We’ll use the slightly simpler AIDA stages for our builder example. Content at the BoFu stage is geared toward making a sale.

article thumbnail

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

"; "what is the price?"; The "events" on a company''s website that help companies capture leads. Used in retail to refer to a product sold at a low price (either at break-even or at a loss) for the purpose of attracting customers into the store. "why should I buy it?"; " and so on.