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Content SEO

Online Marketing Institute

Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name? Sub domain? Different domain name? Third party domain?

SEO 40
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What Salespeople Need to Know About the New B2B Landscape

xiQ

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms.

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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. She goes on to name three new buyer behaviors/types: “Well-advised” consumer – Buyers want to make the right decisions, no matter how small, and they’re using their smartphones to get informed. Enter the marketing lifecycle.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms.