article thumbnail

LEADING THE WAY: OUR SUGGESTIONS FOR AN IMPACTFUL B2B LEAD GENERATION CAMPAIGN

BDB

Within the traditional AIDA (Attention, Interest, Desire and Action) model, ISLs would fall within the Interest stage and therefore need to be progressed through the funnel to become a customer. This unique format means LinkedIn document adverts work best with PDF reports, whitepapers or guides. At least, not yet.

article thumbnail

15 Email Marketing Best Practices to Build a Killer List

Optinmonster

If you need more information, take a look at the documentation for embedding OptinMonster on your site. Toggle the Status to Live , then save your campaign. Scroll down to find OptinMonster’s broad range of publishing options. Now you’re all set to start converting your anonymous website traffic into subscribers. This is your hook.