Remove AIDA Remove Custom Publishing Remove Sales Qualified Opportunity Remove Search Engine Marketing
article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. Research and discover your target customer. So my first impression was that David T. The Basics and More. Build your assets.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. Research and discover your target customer. So my first impression was that David T. The Basics and More. Build your assets.