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The New Rules of Lead Generation: Book Review

The Effective Marketer

I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. Research and discover your target customer. So my first impression was that David T. The Basics and More. Build your assets.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. Research and discover your target customer. So my first impression was that David T. The Basics and More. Build your assets.

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Making Sense of Marketing Acronyms: Part 1

Bluetext

In today’s blog post, we’ll run through over 50 sales and advertising-centric acronyms; some you need to know, most you should know, and others you may never come across and probably don’t need to memorize. SEO (Search Engine Optimization) The process of optimizing your website to rank higher in search engine results.