xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. by: Frank V. Cespedes & Tiffani Bova.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. by: Frank V. Cespedes & Tiffani Bova.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Single Grain

AUGUST 6, 2019

AIDA: Another Way to Remember Content Creation Stages. Often funnels can also include post-purchase follow-ups which increase retention as well as cross- and up-sells. Create case studies with customers that reflect different customer profiles, verticals, business sizes, etc. Stage 1 – Problem/Need Recognition.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112