The Top 35 Digital Marketing Acronyms You Need to Know
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. The NPS question is usually a numbered scale, but you can also use emojis for this question type. PPC (Pay Per Click)- When a business pays a fee for each time one of their ads is clicked on.
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