AIDA CPL Lead Generation MQL 
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. LTV (Lifetime Value)- An estimate of the average revenue that a customer will generate throughout their lifespan as a customer for the company.
Valasys
JANUARY 20, 2023
B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! A B2B marketing funnel can be seen as a step of actions a marketer must follow at different stages to convert leads into sales. And now, you want no more of it.
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