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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. This is usually written as a command such as ‘Tell Me More’ or ‘Sign Up’. CTR (Click-through rate)- The number of clicks on your ad over the total number of people that viewed the ad.

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

After creating a marketing funnel that earns our business enough valuable leads to sustain a seven-figure revenue, we wanted to share a framework for marketing funnels that will help you reliably generate leads regardless of your current available resources and industry. What happens after the sale is also important.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. CPL: Cost-per-Lead. CTR: Clickthrough Rate. URL: Uniform Resource Locator. Also known as a web address, a URL is a specific character string that refers to a resource. 60 Common Marketing Acronyms. Learn more about the new purchase consideration cycle.