PureB2B

SEPTEMBER 11, 2016

Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Cost-per-Lead (CPL). For instance, if you spent $100 on a marketing campaign that resulted in a total of 10 new leads, your CPL for that campaign would be $10. ToFu, MoFu, Bofu. Cold Calling.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Cost-per-Lead (CPL). This is a metric that measures what percentage of your customers you retain. It can be calculated by measuring the number of customers lost as a percentage of your total customer base.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Single Grain

SEPTEMBER 22, 2023

Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. AIDA is a classic marketing framework that represents a four-stage content creation funnel. We’ll use the slightly simpler AIDA stages for our builder example. It stands for Attention, Interest, Desire and Action.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105