The Top 35 Digital Marketing Acronyms You Need to Know
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. SEO (Search Engine Optimization)- Improving the quality of your website to increase its visibilities in search engines such as Google or Bing.
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