PureB2B

SEPTEMBER 11, 2016

Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Calculated by dividing total spend by the number of leads acquired.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Calculated by dividing total spend by the number of leads acquired.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Single Grain

SEPTEMBER 22, 2023

Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. AIDA is a classic marketing framework that represents a four-stage content creation funnel. We’ll use the slightly simpler AIDA stages for our builder example. It stands for Attention, Interest, Desire and Action.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

AUGUST 6, 2019

AIDA: Another Way to Remember Content Creation Stages. Qualifying Leads in Your Sales Funnel. Often funnels can also include post-purchase follow-ups which increase retention as well as cross- and up-sells. AIDA: Another Way to Remember Content Creation Stages. Content for Each Stage of Your Marketing Funnel.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112