AIDA Correlation Funnel Advertising Media 
Tony Zambito
NOVEMBER 21, 2010
. While the concepts of the pipeline and the funnel have been around for a very long time, what is different is that finding the right formula for revenue growth predictability is getting tougher and tougher. Predictability is based on historical trends and outliers are hardly ever factored into the equation. Past
Onalytica B2B
JULY 16, 2018
He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Previously, he was the senior manager of social media strategy at Marketo.
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