How to find and use TikTok sounds to boost engagement
Sprout Social
AUGUST 15, 2022
The study also noted TikTok is the only platform where ads with audio generate increases in both purchase intent and brand favorability. The biggest takeaway for using TikTok sounds: Beware copyright infringement. You can earn the rights for commercial use by contacting the copyright holder. Brand guidelines for TikTok sounds.
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