Single Grain

SEPTEMBER 22, 2023

This can include product demos, free trials, pricing information , case studies and direct sales outreach. The different stages help businesses create targeted strategies and content for each phase, from initial awareness to building and maintaining customer loyalty. Content at the BoFu stage is geared toward making a sale.

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Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

NOVEMBER 12, 2014

" Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Learn more here.).

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Top of Funnel Paid Content Work Management Marketing Management 28

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. AIDA: Attention, Interest, Desire, Action. Divide by the estimated churn rate (aka cancellation rate) for that customer. 60 Common Marketing Acronyms. Learn more here.).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28