PureB2B

SEPTEMBER 11, 2016

Churn Rate. Refers to any information designed to be consumed by a particular audience. This helps marketers produce relevant, high-quality content in less time while using fewer resources. Refers to the person (or role) responsible for enabling or preventing information from reaching another person within the company.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Churn Rate. Refers to any information designed to be consumed by a particular audience. This helps marketers produce relevant, high-quality content in less time while using fewer resources. Refers to the person (or role) responsible for enabling or preventing information from reaching another person within the company.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Single Grain

SEPTEMBER 22, 2023

It focuses on building and maintaining relationships with potential customers by providing valuable information and content. Content at the ToFu stage should be educational, informative and engaging. The focus is on building a relationship and providing more in-depth information.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105