AIDA, Churn Rate, Demo and Lead Capture

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

NOVEMBER 12, 2014

" Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Learn more here.).

Top of Funnel

Top of Funnel Paid Content Work Management Marketing Management

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

SEPTEMBER 22, 2023

This can include product demos, free trials, pricing information , case studies and direct sales outreach. AIDA is a classic marketing framework that represents a four-stage content creation funnel. We’ll use the slightly simpler AIDA stages for our builder example. Content at the BoFu stage is geared toward making a sale.

Top of Funnel

Top of Funnel Marketing Funnels Paid Content AIDA

B2B Marketing Zone

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

How to Build a Powerful Marketing Funnel (Step by Step)

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