Remove AIDA Remove Churn Rate Remove CPL Remove Loyalty
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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

The different stages help businesses create targeted strategies and content for each phase, from initial awareness to building and maintaining customer loyalty. Stage 5: LOYALTY – Post-Purchase Behavior One more thing: The customer journey isn’t over just because a purchase has been made. What happens after the sale is also important.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. CPL: Cost-per-Lead. Divide by the estimated churn rate (aka cancellation rate) for that customer. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers.