AIDA, Churn Rate, CPA and Media - B2B Marketing Zone

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

SEPTEMBER 22, 2023

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Some examples include blog posts, social media content, infographics and videos that capture user attention and provide value. AIDA is a classic marketing framework that represents a four-stage content creation funnel.

Top of Funnel

Top of Funnel Marketing Funnels Paid Content AIDA

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. CRO is most often applied to web page or landing page optimization, but it can also be applied to social media, CTAs, and other parts of your marketing.

Paid Content

Paid Content Work Management Sales Management CMS Development

B2B Marketing Zone

How to Build a Powerful Marketing Funnel (Step by Step)

60 Marketing Acronyms Every Industry Pro Should Know

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