60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. 60 Common Marketing Acronyms. COS: Content Optimization System.
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