60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. AIDA: Attention, Interest, Desire, Action. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. BR: Bounce Rate. CASL: Canadian Anti-Spam Legislation.