Reinvent the B2B Buyer Experience to Grow Revenues
Tony Zambito
NOVEMBER 21, 2010
Optimizing revenue growth is by far the toughest assignment for sales and marketing today. We have new variables that were hard to fathom a few short years ago, such as social media and networking, that are directly impacting buyer behavior. Image by jackanapes via Flickr. Elmo Lewis – yes a very long time ago!
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