Tony Zambito

DECEMBER 5, 2010

The predominant driver in sales over the past twenty-five years has been a focus on relationship selling in various contextual forms such as consultative selling, VIP selling, and etc. Sales will require development of meeting buyer demands for an experiential interaction with sales that is more than just a focus on relationships alone.

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Martech Advisor

DECEMBER 16, 2019

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. In this stage, the buyer identifies a problem/pain area, or are tired of following the status quo. Simplify the buyer journey.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Tony Zambito

DECEMBER 19, 2010

  For years, B2B companies have put sales people through training on relationship selling methodologies that focused on – well – the relationship.    To succeed you have to have a consultative relationship with the buyer.    My favorite was Mack Hanan’s fantastic Consultative Selling. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Onalytica B2B

JULY 16, 2018

René Power is the founder of Vision B2B Marketing & Training and his talk focused on how video and webinars offer a powerful way to build a business and engage customers. Such as Health Care consultants, FinTech keynote speakers, Politicians or Developers for example. Demonstrate / promote your product. Attract new customers.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129